Panic buying during the first lockdown appeared to be a rational reaction in the face of dwindling supplies available in the shops, however, once we dig a below the surface, deeper human traits fuelled people's desire to have well-stocked food at their fingertips.
Facts, stories and science can all live happily together and make each other stronger. Successful communication about facts and figures requires us to broaden our gaze and seek out the places where human behaviour crosses over with research and data.
Heritage Radio is the world's first food-only radio station, covering topics from policy to gastronomy from their home in Brooklyn, NYC. During a recent radio show looking at how trade between the US and the UK could change as a result of Brexit, they invited Gavin to be be a guest commentator on the show.
Influencing behaviour has become the most powerful force in the digital age. Social media stars garner influence over vast audiences, leveraging the fondness that their followers hold for by making personal recommendations for products or services.
Food falls within at least eight of the sustainable development goals, so whatever your sector or aims, your work will touch upon them. Sustainable development is one of the core principles underneath our ideology, with the SDGs forming a touchstone for our work. Careful integration of these goals into any organisations's objectives can provide targets that guide thinking towards a brighter future.
Colombia is a country long scarred by violent disputes, events which threatened production of the country's most prized product, coffee. During their time in South America, Gavin and Jez covered a story about coffee production in Quindio province for Huck Magazine, set against the backdrop of the conflicts that had previously threatened farmer's families and livelihoods.
Collaboration is at the heart of our working model, with relationships being a key part, as Founder Gavin Wren and collaborator Jez Fredenburgh discovered whilst working together in South America on a high profile article for National Geographic Traveller.