Food is one of the oldest traded commodities, accounting for 37% of global greenhouse gas emissions and it provides a compelling medium to communicate with.
Wren&Co is founded upon the concept of fantasy, embracing food systems as chaotic and complex environments which require sophisticated thinking. To explain this, Gavin Wren created a framework based upon three areas of evidence:
- Social observation and discussion.
- Natural and social scienctific literature.
- Future scenarios and philosophical perspectives.
The framework provides a tool to identify areas of opportunity, synthesise strategies, shape noble long term goals and communicate with strength and clarity.
(Key sources: Doughnut Economics by Kate Raworth, Sustainable Diets by Tim Lang and Pamela Mason, The Ecstasy of Communication by Jean Baudrillard, Sustainable Development Goals by UN FAO, Policy Coherence for Sustainable Development (PCSD) Framework by UN FAO, A Sustainable Food System for the European Union by SAPEA.)