Wren&Co talk about lockdown panic buying on BBC Radio

There was a huge rush on baking ingredients, chickens and loo rolls during the first lockdown in March 2020, as people scrambled to stock up on supplies. On the surface, this panic buying appears to be a rational reaction in the face of dwindling supplies available in the shops. Once we dig a little deeper, we can see that deeper human traits often fuelled people’s desire to have well-stocked food at their fingertips.

BBC Radio Kent contacted director Gavin Wren to be a guest and explain why people reacted in this way.

Listen to the interview here:

If you need any help with food systems commentary, contact gw@wrenand.co.uk.

  • Communication

  • Behavioural science

  • Media commentary