Decisions around food choices are the result of many influences, every day. Friends tell us what they love and kids tell us what they want, creating emotional pressure. Special offers and advertising nudge us into buying specific products, while the range of shops we walk past and the amount of money in our pockets have a very direct impact.
Researchers delved into the behaviours of families in various areas of the UK, to find out what experiences influenced their food choices. Wren&Co were given the final report and asked to produce an engaging animation to demonstrate the findings. Findings were analysed to develop a storyboard of key points, based on a family’s journey through their local town, showing all the factors that have an impact upon our food chocies.