National Food Strategy response
Helping the Institute of Food Science and Technology respond to Henry Dimbleby
What was the problem?
As Henry Dimbleby prepared to release part two of his national food strategy report, the Institute of Food Science and Technology needed to bring attention to their own position on the future of the UK food system. As the UK’s leading professional body which aims to further the application of food science and technology, their work influences everyone from production through to consumption. Creating a strong response to the National Food Strategy would ensure their position was heard.
What was the solution?
Working closely with IFST to help write and edit an evidence-based position paper and executive summary, which would be informed by the research and fine-tuned to inform their target audience.
How we did it
An initial meeting provided space for IFST to detail their goals and brief Wren&Co about the target audience. IFST provided research and draft content for the papers, which Wren&Co reviewed to make recommendations and carry out a first round of copy-editing. A second round of editing followed after further review, followed by Wren&Co creating an executive summary and tweetable content to accompany the release.
Our Impact
A well-written, informative call-to-action paper, which reconciled the interests of IFST’s staff, audience and the general public.
- Strategic use of communications to inform national debate
- Research, writing and copy-editing content
- Critical evaluation of the topics required to build a strong position
Read the paper and the executive summary here.
Applying artificial intelligence and data science to food systemsGavin Wren2021-07-22T12:43:57+01:00
